About Us

Southern Alora Co.® is a husband-and-wife business on the Mississippi Gulf Coast. What began as a passion for making home and self-care essentials has grown into a small brand built on one idea: everyday routines deserve to feel better than ordinary.

Our laundry scent boosters, bath salts and foot soaks, wax melts and candles are blended and poured by hand here in Gulfport, in batches small enough that we know what went into each one. Everything else in the range is chosen, packed and shipped by us from the same place.

We believe luxury doesn't have to be complicated. It can be a freshly scented home, a long bath after a longer day, or the simple comfort of lighting a favorite candle.

The scents come from where we live — sea salt and warm sand, magnolia evenings, laundry drying in Gulf air.

Thank you for supporting our family-owned business and letting us be part of your everyday moments.

Welcome to the Southern Alora family.